Preferences on information displayed on e-commerce platform India 2020

Published by A. Minhas, Mar 17, 2022
According to a survey on online purchases from e-commerce platforms across India in June 2020, a majority of respondents preferred to have the actual image of the product packaging with principal display panel and minimum retail price or MRP tag. In the same survey, a majority of the respondents also looked for the country of origin while purchasing products on e-commerce platforms.

Preference of product information presented for online shopping across India as in June 2020

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Release date

June 2020

Region

India

Survey time period

in June 2020

Number of respondents

8,125 respondents

Special properties

across 239 districts.

Method of interview

Online survey

Supplementary notes

Survey questions:
"How would you prefer eCommerce platforms present product information to you?"

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