Ecommerce purchase product info criteria India 2020

Published by A. Minhas, Mar 17, 2022
According to a survey on online purchases from e-commerce platforms across India in June 2020, a majority of respondents looked at price, MRP, discount, delivery date, ratings & reviews, best before date and country of origin. In contrast, about 17 percent found all these information important other than country of origin.

Leading criteria for purchase for online shopping across India in June 2020

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Release date

June 2020

Region

India

Survey time period

June 2020

Number of respondents

8,269 respondents

Special properties

across 239 districts.

Method of interview

Online survey

Supplementary notes

Survey questions:
"What all information do you generally look at when buying a product from an eCommerce Platform?"

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Market overview

5

Quick commerce

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Digital players

5

Consumer behavior

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Consumer preferences

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