Distribution of traffic on online marketplaces in Nigeria 2020

Published by
Doris Dokua Sasu,
Feb 2, 2023
In 2020, the largest share of traffic on online marketplaces in Nigeria was generated by non-specialized websites. In the country, the most popular online marketplace is Jumia, a marketplace for physical goods based in Nigeria, operating in several other African countries. Nevertheless, marketplaces for vehicles are very popular as well, accounting for 4.4 percent of the traffic as of 2020.

Distribution of visitors of online marketplaces in Nigeria in 2020, by type of marketplace

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Release date

February 2022

Region

Nigeria

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.

The release date is the date of data access.

Slightly differing percentages may be due to rounding.

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Statistics on " E-commerce in Nigeria "

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Other statistics that may interest you E-commerce in Nigeria

Overview

4

Spending & Payments

6

Marketplaces

7

Jumia

5

Other players

4

Opinions

3

Further related statistics

6

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eMAGOnline marketplacesOnline marketplaces in FranceOnline marketplaces in Latin AmericaCross-border e-commerce
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