Visitors of online marketplaces in Nigeria 2020, by segment

Published by
Doris Dokua Sasu,
Sep 6, 2023
In 2020, most visitors of online marketplaces in Nigeria used a mobile app. The number of visitors of all online marketplaces present in the country reached 242.7 million that year. Between 2019 and 2020, this figure experienced a decrease. In Nigeria, the most popular online marketplace is Jumia, a company based in Nigeria which operates in several other African countries.

Distribution of visitors of online marketplaces in Nigeria in 2020, by segment

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Release date

February 2022

Region

Nigeria

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.

The release date is when the data was accessed.

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