In 2020, the number of visitors of all online marketplaces present in Nigeria was approximately 242.7 million. This registered a decrease in comparison to the previous year, when more than 250 million online visits were reported. In Nigeria, the most popular online marketplace is Jumia, a company based in Nigeria which operates in several other African countries.
Total number of web visitors of all online marketplaces for physical goods present in Nigeria from 2017 to 2020
(in 1,000s)
Characteristic
Number of visitors in thousands
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International Trade Centre. (February 4, 2022). Total number of web visitors of all online marketplaces for physical goods present in Nigeria from 2017 to 2020 (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1136247/web-visitors-of-all-online-marketplaces-in-nigeria/
International Trade Centre. "Total number of web visitors of all online marketplaces for physical goods present in Nigeria from 2017 to 2020 (in 1,000s)." Chart. February 4, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1136247/web-visitors-of-all-online-marketplaces-in-nigeria/
International Trade Centre. (2022). Total number of web visitors of all online marketplaces for physical goods present in Nigeria from 2017 to 2020 (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1136247/web-visitors-of-all-online-marketplaces-in-nigeria/
International Trade Centre. "Total Number of Web Visitors of All Online Marketplaces for Physical Goods Present in Nigeria from 2017 to 2020 (in 1,000s)." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/1136247/web-visitors-of-all-online-marketplaces-in-nigeria/
International Trade Centre, Total number of web visitors of all online marketplaces for physical goods present in Nigeria from 2017 to 2020 (in 1,000s) Statista, https://www.statista.com/statistics/1136247/web-visitors-of-all-online-marketplaces-in-nigeria/ (last visited July 22, 2024)
Total number of web visitors of all online marketplaces for physical goods present in Nigeria from 2017 to 2020 (in 1,000s) [Graph], International Trade Centre, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/1136247/web-visitors-of-all-online-marketplaces-in-nigeria/