As of 2020, Jumia was by far the most popular online marketplace for physical goods in Nigeria, with an estimated number of visitors reaching 147 million. The company is based in Nigeria and operates in many other African countries. Other popular online marketplaces in Nigeria in that year were Jiji and Konga, which counted some 54 million and 23 million web visitors, respectively.
Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020
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Estimated number of visitors in thousands
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International Trade Centre. (July 24, 2021). Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/
International Trade Centre. "Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s)." Chart. July 24, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/
International Trade Centre. (2021). Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/
International Trade Centre. "Estimated Number of Visitors of The Most Popular Online Marketplaces for Physical Goods in Nigeria in 2020 (in 1,000s)." Statista, Statista Inc., 24 Jul 2021, https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/
International Trade Centre, Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s) Statista, https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/ (last visited August 24, 2024)
Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s) [Graph], International Trade Centre, July 24, 2021. [Online]. Available: https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/