In the UK, B2B buyers reported that inventory issues affected their online purchasing experience significantly. A survey from 2020 revealed that 36 percent of them could not find the product in stock, while the same percentage of respondents stated that poor or lacking delivery information was a pain point in the shopping experience. Lastly, about 30 percent of buyers found comparison between prices of products or services on the marketplace or website somewhat problematic.
Main pain points in B2B online shopping in the UK in 2020
Characteristic
Share of B2B buyers
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Wunderman Thompson Commerce. (June 26, 2020). Main pain points in B2B online shopping in the UK in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1136113/b2b-online-pain-points-united-kingdom/
Wunderman Thompson Commerce. "Main pain points in B2B online shopping in the UK in 2020." Chart. June 26, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1136113/b2b-online-pain-points-united-kingdom/
Wunderman Thompson Commerce. (2020). Main pain points in B2B online shopping in the UK in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1136113/b2b-online-pain-points-united-kingdom/
Wunderman Thompson Commerce. "Main Pain Points in B2b Online Shopping in The Uk in 2020." Statista, Statista Inc., 26 Jun 2020, https://www.statista.com/statistics/1136113/b2b-online-pain-points-united-kingdom/
Wunderman Thompson Commerce, Main pain points in B2B online shopping in the UK in 2020 Statista, https://www.statista.com/statistics/1136113/b2b-online-pain-points-united-kingdom/ (last visited August 25, 2024)
Main pain points in B2B online shopping in the UK in 2020 [Graph], Wunderman Thompson Commerce, June 26, 2020. [Online]. Available: https://www.statista.com/statistics/1136113/b2b-online-pain-points-united-kingdom/