Share of transactional video-on-demand users in Denmark quarterly 2018-2023

Published by
Julia Stoll,
May 6, 2024
The share of Danes digitally buying or renting single movies on services, like iTunes or Amazon, amounted to eight percent as of the fourth quarter of 2024. This was a small decrease compared to the beginning of the year, when nine percent of people interviewed used transactional video-on-demand services.

Share of people digitally buying or renting single movies in Denmark from 4th quarter 2018 to 4th quarter 2023

CharacteristicShare of respondents
Q4 2023 8%
Q3 2023 9%
Q2 2023 8%
Q1 2023 9%
Q4 2022 9%
Q3 2022 9%
Q2 2022 8%
Q1 2022 8%
Q4 2021 9%
Q3 2021 7%
Q2 2021 9%
Q1 2021 8%
Q4 2020 9%
Showing entries 1 to 13 (22 entries in total)
Created with Highcharts 7.2.2Share of respondents6%6%6%6%8%8%7%7%11%11%8%8%9%9%10%10%11%11%9%9%8%8%9%9%7%7%9%9%8%8%8%8%9%9%9%9%9%9%8%8%9%9%8%8%Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
0%10%2.5%5%7.5%12.5%

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Release date

May 2024

Region

Denmark

Survey time period

Q4 2018 to Q4 2023

Number of respondents

2,000 each month

Age group

16 years and older

Special properties

e.g. iTunes, Blockbuster, Amazon

Method of interview

CATI, online interview

Supplementary notes

Date of publication is the date the data was accessed.

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