Share of video-on-demand subscribers in Denmark quarterly 2018-2023

Published by
Julia Stoll,
May 6, 2024

The share of Danes subscribing to video streaming services, such as Netflix, HBO Max, or TV2 Play, amounted to 68 percent in the last quarter of 2023, remaining quite stable in the last couple of years.

Share of people subscribing to video streaming services in Denmark from 4th quarter 2018 to 4th quarter 2023

CharacteristicShare of respondents
Q4 2023 68%
Q3 2023 67%
Q2 2023 67%
Q1 2023 68%
Q4 2022 64%
Q3 2022 66%
Q2 2022 65%
Q1 2022 66%
Q4 2021 66%
Q3 2021 62%
Q2 2021 64%
Q1 2021 64%
Q4 2020 62%
Showing entries 1 to 13 (22 entries in total)
Created with Highcharts 7.2.2Share of respondents52%52%51%51%54%54%54%54%55%55%54%54%56%56%60%60%60%60%62%62%64%64%64%64%62%62%66%66%66%66%65%65%66%66%64%64%68%68%67%67%67%67%68%68%Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
0%10%20%30%40%50%60%70%80%

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Release date

March 2024

Region

Denmark

Survey time period

Q4 2018 to Q4 2023

Number of respondents

2,000 each month

Age group

16 years and older

Method of interview

CATI, online interview

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Statistics on " Video streaming in Denmark "

Other statistics that may interest you Video streaming in Denmark

Overview

5

Subscription video-on-demand

5

Transactional video-on-demand

3

Freely available services and advertising

6

Consumer behavior

5

Further related statistics

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