According to the survey on luxury goods purchases, around 48 percent of respondents from Hong Kong purchased luxury articles on Amazon in the past 12 months as of January 2023. Meanwhile, approximately 49 percent of surveyed consumers placed their orders on the official website of a luxury brand.
Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of January 2023
Original question: In the past 12 months, from which e-commerce platforms have you purchased luxury goods?
The survey was conducted among respondents who were:
45 percent male and 55 percent female;
33 percent from New Territories, 27 percent from Kowloon, and 40 percent from Hong Kong Island.
The annual average household income among the respondents was 1.19 million Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years old.
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Ruder Finn. (March 22, 2023). Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of January 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1135828/hong-kong-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn. "Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of January 2023." Chart. March 22, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1135828/hong-kong-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn. (2023). Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of January 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1135828/hong-kong-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn. "Leading E-commerce Platforms Used by Consumers to Buy Luxury Goods in The past 12 Months in Hong Kong as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1135828/hong-kong-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn, Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of January 2023 Statista, https://www.statista.com/statistics/1135828/hong-kong-leading-ecommerce-platforms-for-purchasing-luxury-goods/ (last visited November 23, 2024)
Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1135828/hong-kong-leading-ecommerce-platforms-for-purchasing-luxury-goods/
