According to a survey on luxury goods purchases in mainland China, around 56 percent of surveyed online luxury shoppers bought items through JD.com in the past 12 months as of January 2023. At the same time, around 53 percent of respondents purchased luxury articles through Tmall, Taobao, and Luxury Pavilion. The local e-commerce websites provided a better experience for the customers in terms of user interface design and customer service.
Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in China as of January 2023
Original question: In the past 12 months, from which e-commerce platforms have you purchased luxury goods?
The average annual household income among the respondents was 1.402 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
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Ruder Finn. (March 22, 2023). Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in China as of January 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1135817/china-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn. "Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in China as of January 2023." Chart. March 22, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1135817/china-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn. (2023). Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in China as of January 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1135817/china-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn. "Leading E-commerce Platforms Used by Consumers to Buy Luxury Goods in The past 12 Months in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1135817/china-leading-ecommerce-platforms-for-purchasing-luxury-goods/
Ruder Finn, Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in China as of January 2023 Statista, https://www.statista.com/statistics/1135817/china-leading-ecommerce-platforms-for-purchasing-luxury-goods/ (last visited December 19, 2024)
Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1135817/china-leading-ecommerce-platforms-for-purchasing-luxury-goods/
