
Latin America: share of tourism companies' sales destined to influencer strategy 2019
Axon, 42 percent of Latin American tourism companies surveyed reported to be willing to spent up to 20 percent of their annual sales in marketing strategies using influencers that year. Meanwhile, 18 percent of respondents said that they planned to invest between 20 percent and 40 percent of their annual sales in such social network marketing strategies.
According to a 2019 survey carried out by