According to a 2019 survey carried out by Axon, 42 percent of Latin American tourism companies surveyed reported to be willing to spent up to 20 percent of their annual sales in marketing strategies using influencers that year. Meanwhile, 18 percent of respondents said that they planned to invest between 20 percent and 40 percent of their annual sales in such social network marketing strategies.
Percentage of annual sales destined to influencer marketing strategies by tourism companies in Latin America in 2019
* Survey was conducted among attendees of the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.
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AXON Marketing & Communications. (July 13, 2020). Percentage of annual sales destined to influencer marketing strategies by tourism companies in Latin America in 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1135811/sales-share-influencer-marketing-strategies-tourism-companies-latin-america/
AXON Marketing & Communications. "Percentage of annual sales destined to influencer marketing strategies by tourism companies in Latin America in 2019." Chart. July 13, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1135811/sales-share-influencer-marketing-strategies-tourism-companies-latin-america/
AXON Marketing & Communications. (2020). Percentage of annual sales destined to influencer marketing strategies by tourism companies in Latin America in 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1135811/sales-share-influencer-marketing-strategies-tourism-companies-latin-america/
AXON Marketing & Communications. "Percentage of Annual Sales Destined to Influencer Marketing Strategies by Tourism Companies in Latin America in 2019." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1135811/sales-share-influencer-marketing-strategies-tourism-companies-latin-america/
AXON Marketing & Communications, Percentage of annual sales destined to influencer marketing strategies by tourism companies in Latin America in 2019 Statista, https://www.statista.com/statistics/1135811/sales-share-influencer-marketing-strategies-tourism-companies-latin-america/ (last visited November 21, 2024)
Percentage of annual sales destined to influencer marketing strategies by tourism companies in Latin America in 2019 [Graph], AXON Marketing & Communications, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1135811/sales-share-influencer-marketing-strategies-tourism-companies-latin-america/
