Low quality content was the main reason to stop following an influencer for social media users in Latin America in 2019, according to a survey carried out by Axon. That year, three quarters of respondents surveyed said that the lack of quality in an influencers' produced content would be a reason to unfollow them. Meanwhile, only one percent of Latin American respondents thought that a low number of followers would be a good reason to stop following an influencer.
Reasons to stop following an influencer among social media users in Latin America in 2019
Base sample: 82 percent of respondents who reported to follow social media influencers
Method of interview
Face-to-face interview
Supplementary notes
* Survey was conducted among attendees to the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.
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AXON Marketing & Communications. (July 13, 2020). Reasons to stop following an influencer among social media users in Latin America in 2019 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1135771/reasons-unfollow-social-media-influencers-latin-america/
AXON Marketing & Communications. "Reasons to stop following an influencer among social media users in Latin America in 2019." Chart. July 13, 2020. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1135771/reasons-unfollow-social-media-influencers-latin-america/
AXON Marketing & Communications. (2020). Reasons to stop following an influencer among social media users in Latin America in 2019. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1135771/reasons-unfollow-social-media-influencers-latin-america/
AXON Marketing & Communications. "Reasons to Stop following An Influencer among Social Media Users in Latin America in 2019." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1135771/reasons-unfollow-social-media-influencers-latin-america/
AXON Marketing & Communications, Reasons to stop following an influencer among social media users in Latin America in 2019 Statista, https://www.statista.com/statistics/1135771/reasons-unfollow-social-media-influencers-latin-america/ (last visited November 20, 2024)
Reasons to stop following an influencer among social media users in Latin America in 2019 [Graph], AXON Marketing & Communications, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1135771/reasons-unfollow-social-media-influencers-latin-america/
