Desktop computers or laptops were more likely to be used for travel bookings made online by UK holidaymakers in 2019. According to the survey, respondents who were older than 55, belonged to the ABC1 social classes, and came from Midlands or South of the UK had the highest response rates for desktop usage. In general, online holiday bookings via travel agencies were not so popular across all demographics.
Means of booking next holiday online in the United Kingdom (UK) in 2019, by age, social class and region
Characteristic
Desktop/laptop
Smartphone/tablet
Travel agency
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Deloitte. (December 19, 2019). Means of booking next holiday online in the United Kingdom (UK) in 2019, by age, social class and region [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1135554/online-holiday-booking-method-by-demographic-uk/
Deloitte. "Means of booking next holiday online in the United Kingdom (UK) in 2019, by age, social class and region." Chart. December 19, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1135554/online-holiday-booking-method-by-demographic-uk/
Deloitte. (2019). Means of booking next holiday online in the United Kingdom (UK) in 2019, by age, social class and region. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1135554/online-holiday-booking-method-by-demographic-uk/
Deloitte. "Means of Booking next Holiday Online in The United Kingdom (Uk) in 2019, by Age, Social Class and Region." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/1135554/online-holiday-booking-method-by-demographic-uk/
Deloitte, Means of booking next holiday online in the United Kingdom (UK) in 2019, by age, social class and region Statista, https://www.statista.com/statistics/1135554/online-holiday-booking-method-by-demographic-uk/ (last visited July 27, 2024)
Means of booking next holiday online in the United Kingdom (UK) in 2019, by age, social class and region [Graph], Deloitte, December 19, 2019. [Online]. Available: https://www.statista.com/statistics/1135554/online-holiday-booking-method-by-demographic-uk/