Less than one third of Brazilian consumers were considered sustainability-conscious in 2019, according to a survey. The majority of consumers in Brazil (57.6 percent) were considered in transition, while a little over 13 percent fell into the category little or non-conscious. The study takes into account the frequency of behaviors and attitudes considered adequate from an environmental, economic, and social sustainability point of view.
A year earlier, nearly seven out of ten Brazilian participants in a survey reported to have heard about the term sustainability.
Distribution of sustainability conscious consumers in Brazil in 2019, by level of consciousness
Characteristic
Share of consumers
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Figures were weighted to be representative of the Brazilian population
Method of interview
Online survey
Supplementary notes
The study takes into account the frequency of behaviors and attitudes considered adequate from an environmental, economic, and social sustainability point of view. Consumers with a frequency of over 80% percent of adequate attitudes are considered conscious, while those with a frequency below 60 percent are considered little or non-conscious.
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CNDL. (August 7, 2019). Distribution of sustainability conscious consumers in Brazil in 2019, by level of consciousness [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1135466/share-sustainability-conscious-consumers-level-brazil/
CNDL. "Distribution of sustainability conscious consumers in Brazil in 2019, by level of consciousness." Chart. August 7, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1135466/share-sustainability-conscious-consumers-level-brazil/
CNDL. (2019). Distribution of sustainability conscious consumers in Brazil in 2019, by level of consciousness. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1135466/share-sustainability-conscious-consumers-level-brazil/
CNDL. "Distribution of Sustainability Conscious Consumers in Brazil in 2019, by Level of Consciousness." Statista, Statista Inc., 7 Aug 2019, https://www.statista.com/statistics/1135466/share-sustainability-conscious-consumers-level-brazil/
CNDL, Distribution of sustainability conscious consumers in Brazil in 2019, by level of consciousness Statista, https://www.statista.com/statistics/1135466/share-sustainability-conscious-consumers-level-brazil/ (last visited July 23, 2024)
Distribution of sustainability conscious consumers in Brazil in 2019, by level of consciousness [Graph], CNDL, August 7, 2019. [Online]. Available: https://www.statista.com/statistics/1135466/share-sustainability-conscious-consumers-level-brazil/
