Brazil: online food delivery users by segment 2017-2028

Grocery and meal delivery users were growing at a steady pace before 2020. However, the COVID-19 pandemic triggered a surge in food delivery through restaurant and delivery platforms. Even after restrictions were lifted, consumers embraced the convenience of having meals delivered with just a few clicks. As a result, the number of users grew from over 41 million in 2020 and is projected to reach 90.5 million by 2028.

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Number of users of online food delivery services in Brazil from 2017 to 2028, by segment (in millions)

Characteristic	Grocery Delivery	Meal Delivery
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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