Top Douyin influencer campaigns' contribution to GMV in China 2020, by platform
From June to July 2020, Vipshop generated on average 50.7 million yuan from every top-100 Douyin (also known as Tik Tok) influencer campaign in China. The Alibaba-owned B2C e-commerce platform Tmall received 4.8 million yuan from one top Douyin influencer campaign. China's mid-year online shopping festival happened on June 18.