From June to July 2020, Vipshop generated on average 50.7 million yuan from every top-100 Douyin (also known as Tik Tok) influencer campaign in China. The Alibaba-owned B2C e-commerce platform Tmall received 4.8 million yuan from one top Douyin influencer campaign. China's mid-year online shopping festival happened on June 18.
Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform
(in million yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WalktheChat. (July 20, 2020). Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat. "Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan)." Chart. July 20, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat. (2020). Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat. "Average Gross Merchandise Volume Generated from One Top-100 Douyin (Tik Tok) Kol (Key Opinion Leader) Campaign in China from June 17 to July 17, 2020, by Platform (in Million Yuan)." Statista, Statista Inc., 20 Jul 2020, https://www.statista.com/statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat, Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan) Statista, https://www.statista.com/statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/ (last visited December 30, 2024)
Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph], WalktheChat, July 20, 2020. [Online]. Available: https://www.statista.com/statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
