Share of consumer segments who preferred QSR Thailand 2017

Consumer segments from the original source are identified as below:

Frugal convenience seekers are middle-aged and in work, with a tendency of seeking out budget friendly and convenient foodservice choices.

Time-poor experimenters are in work and likely to earn more than average earners, Eating out for them is a normal life routine.

Sporadic spludgers are older aged than other consumer groups, not adventurous eaters, and have no desire to eat out often.

Regimented routiners are often retired consumers or part timers, health conscious and barely eat out.

Inbetweeners are mature and in work, they enjoy eating out and try new things. Adapted from Statistics Canada, agr.gc.ca, 2017. This does not constitute an endorsement by Statistics Canada of this product.