In 2017, the frugal convenience seekers accounted for 28 percent per total population in Thailand and this consumer segment was the largest one among others. The survey also revealed that the frugal convenience seekers enjoyed full service restaurants the most.
Distribution of foodservice consumer segments* among the total population in Thailand in 2017
*Consumer segments from the original source are identified as below:
Frugal convenience seekers are middle-aged and in work, with a tendency of seeking out budget friendly and convenient foodservice choices.
Time-poor experimenters are in work and likely to earn more than average earners, Eating out for them is a normal life routine.
Sporadic spludgers are older aged than other consumer groups, not adventurous eaters, and have no desire to eat out often.
Regimented routiners are often retired consumers or part timers, health conscious and barely eat out.
Inbetweeners are mature and in work, they enjoy eating out and try new things.
Adapted from Statistics Canada, agr.gc.ca, 2017. This does not constitute an endorsement by Statistics Canada of this product.
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Agriculture and Agri-Food Canada. (June 24, 2020). Distribution of foodservice consumer segments* among the total population in Thailand in 2017 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1135070/thailand-foodservice-consumer-groups-per-population/
Agriculture and Agri-Food Canada. "Distribution of foodservice consumer segments* among the total population in Thailand in 2017." Chart. June 24, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1135070/thailand-foodservice-consumer-groups-per-population/
Agriculture and Agri-Food Canada. (2020). Distribution of foodservice consumer segments* among the total population in Thailand in 2017. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1135070/thailand-foodservice-consumer-groups-per-population/
Agriculture and Agri-Food Canada. "Distribution of Foodservice Consumer Segments* among The Total Population in Thailand in 2017." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/1135070/thailand-foodservice-consumer-groups-per-population/
Agriculture and Agri-Food Canada, Distribution of foodservice consumer segments* among the total population in Thailand in 2017 Statista, https://www.statista.com/statistics/1135070/thailand-foodservice-consumer-groups-per-population/ (last visited December 30, 2024)
Distribution of foodservice consumer segments* among the total population in Thailand in 2017 [Graph], Agriculture and Agri-Food Canada, June 24, 2020. [Online]. Available: https://www.statista.com/statistics/1135070/thailand-foodservice-consumer-groups-per-population/
