According to a survey conducted in South Korea throughout 2023, over 40 percent of tourists aged between 15 and 19 years old stated stated that they visited the country for for K-pop and hallyu-related experiences. "Hallyu" translates to Korean Wave and describes the popularity of South Korean cultural products outside its country borders.
Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by age group
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Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by age group
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KCTI. (May 31, 2024). Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by age group [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/statistics/1134941/south-korea-tourists-visiting-for-hallyu-experiences-by-age-group/
KCTI. "Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by age group." Chart. May 31, 2024. Statista. Accessed April 12, 2025. https://www.statista.com/statistics/1134941/south-korea-tourists-visiting-for-hallyu-experiences-by-age-group/
KCTI. (2024). Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by age group. Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/statistics/1134941/south-korea-tourists-visiting-for-hallyu-experiences-by-age-group/
KCTI. "Share of Tourists Visiting for K-pop and Hallyu/Korean Wave Experiences South Korea in 2023, by Age Group." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1134941/south-korea-tourists-visiting-for-hallyu-experiences-by-age-group/
KCTI, Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by age group Statista, https://www.statista.com/statistics/1134941/south-korea-tourists-visiting-for-hallyu-experiences-by-age-group/ (last visited April 12, 2025)
Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by age group [Graph], KCTI, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1134941/south-korea-tourists-visiting-for-hallyu-experiences-by-age-group/
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