Generational breakdown of advert blocking software users in Australia 2019

Published by
Christopher Hughes,
Dec 10, 2024
In Australia in 2019, 41 percent of trailing millennials said they had used ad blocking software. By comparison, 21 percent of mature adults said they used advert blockers.

Breakdown of advert blocking software users in Australia in 2019, by generation

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Source

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Release date

July 2019

Region

Australia

Survey time period

2019

Number of respondents

2,000 respondents

Supplementary notes

Note: respondent count is approximate.

Source defines generational age ranges as:

Trailing millennials - 14-29

Leading millennials - 30-35

Generation X - 36-52

Mature - 72 and older

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