In 2018, the authenticity of an online reviewer was equally important to both generations. A total share of 43 percent of Millennials and 44 percent of Generation Z declared it was a key factor leading to their trusting of the reviewer's opinion.
Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation
The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+; Millennials: 1985 - 1994; Generation X: 1964 - 1984; Baby Boomers: 1946 - 1963; Silent Generation: 1920 - 1945. The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.
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Accenture, & Fashion Biznes. (April 1, 2019). Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture, und Fashion Biznes. "Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation." Chart. April 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture, Fashion Biznes. (2019). Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture, and Fashion Biznes. "Circumstances of Trusting The Opinions of a Vlogger or Blogger Who Publishes Product Reviews on The Internet in Poland in 2018, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture & Fashion Biznes, Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation Statista, https://www.statista.com/statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/ (last visited December 22, 2024)
Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation [Graph], Accenture, & Fashion Biznes, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
