As of October 2019, a company in Brazil would spend on customer service eight Brazilian reals per contact made, on average. Meanwhile, the cost per contact via WhatsApp would amount to one real. As of January 2019, around nine out of ten WhatsApp users in Brazil used the app all day long.
Cost of customer service via telephone vs via WhatsApp in Brazil as of October 2019
(in Brazilian reals)
Characteristic
Average cost per contact in Brazilian reals
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Exame. (October 9, 2019). Cost of customer service via telephone vs via WhatsApp in Brazil as of October 2019 (in Brazilian reals) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1134660/customer-service-whatsapp-brazil/
Exame. "Cost of customer service via telephone vs via WhatsApp in Brazil as of October 2019 (in Brazilian reals)." Chart. October 9, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1134660/customer-service-whatsapp-brazil/
Exame. (2019). Cost of customer service via telephone vs via WhatsApp in Brazil as of October 2019 (in Brazilian reals). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1134660/customer-service-whatsapp-brazil/
Exame. "Cost of Customer Service via Telephone Vs via Whatsapp in Brazil as of October 2019 (in Brazilian Reals)." Statista, Statista Inc., 9 Oct 2019, https://www.statista.com/statistics/1134660/customer-service-whatsapp-brazil/
Exame, Cost of customer service via telephone vs via WhatsApp in Brazil as of October 2019 (in Brazilian reals) Statista, https://www.statista.com/statistics/1134660/customer-service-whatsapp-brazil/ (last visited July 22, 2024)
Cost of customer service via telephone vs via WhatsApp in Brazil as of October 2019 (in Brazilian reals) [Graph], Exame, October 9, 2019. [Online]. Available: https://www.statista.com/statistics/1134660/customer-service-whatsapp-brazil/