From June to July 2020, Alibaba's B2C online shopping platform Tmall generated a gross merchandise volume of 412 million yuan from its top-100 Douyin influencer campaigns in China. Its strongest competitor JD.com reported a 91 million yuan transaction volume from the top Douyin influencer campaigns. China's mid-year online shopping festival happened on June 18.
Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform
(in million yuan)
Characteristic
Gross merchandise volume in million yuan
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WalktheChat. (July 20, 2020). Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat. "Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan)." Chart. July 20, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat. (2020). Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat. "Monthly Gross Merchandise Volume Generated from Top-100 Douyin (Tik Tok) Kol (Key Opinion Leaders) Campaigns in China from June 17 to July 17, 2020, by Platform (in Million Yuan)." Statista, Statista Inc., 20 Jul 2020, https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat, Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan) Statista, https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/ (last visited August 25, 2024)
Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph], WalktheChat, July 20, 2020. [Online]. Available: https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/