From June to July 2020, Alibaba's B2C online shopping platform Tmall generated a gross merchandise volume of 412 million yuan from its top-100 Douyin influencer campaigns in China. Its strongest competitor JD.com reported a 91 million yuan transaction volume from the top Douyin influencer campaigns. China's mid-year online shopping festival happened on June 18.
Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform
(in million yuan)
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WalktheChat. (July 20, 2020). Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat. "Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan)." Chart. July 20, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat. (2020). Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat. "Monthly Gross Merchandise Volume Generated from Top-100 Douyin (Tik Tok) Kol (Key Opinion Leaders) Campaigns in China from June 17 to July 17, 2020, by Platform (in Million Yuan)." Statista, Statista Inc., 20 Jul 2020, https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/
WalktheChat, Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan) Statista, https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/ (last visited December 22, 2024)
Monthly gross merchandise volume generated from top-100 Douyin (Tik Tok) KOL (key opinion leaders) campaigns in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph], WalktheChat, July 20, 2020. [Online]. Available: https://www.statista.com/statistics/1134592/china-monthly-gmv-generated-from-top-douyin-influencer-campaigns-by-platform/