As of January 2024, 63.1 percent of Snapchat's advertising audience in the Philippines were females and 32.4 percent were males. The potential reach of ads on Snapchat in the country was about 5.91 million people in the same period.
Distribution of Snapchat's advertising audience in the Philippines as of January 2024, by gender
Snapchat's tools do not publish advertising audience data for genders other than "male" and "female", but the data that the platform reports for male and female audience do not sum to 100 percent of the total audience figure. Gender share figures reflect a share of total audience, so will not sum to 100 percent.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Distribution of Snapchat's advertising audience in the Philippines as of January 2024, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal, und We Are Social, und Meltwater. "Distribution of Snapchat's advertising audience in the Philippines as of January 2024, by gender." Chart. February 21, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal, We Are Social, Meltwater. (2024). Distribution of Snapchat's advertising audience in the Philippines as of January 2024, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal, and We Are Social, and Meltwater. "Distribution of Snapchat's Advertising Audience in The Philippines as of January 2024, by Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal & We Are Social & Meltwater, Distribution of Snapchat's advertising audience in the Philippines as of January 2024, by gender Statista, https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/ (last visited December 22, 2024)
Distribution of Snapchat's advertising audience in the Philippines as of January 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
