As of January 2024, 63 percent of Instagram's advertising audience in the Philippines were female, and 37 percent were male. The total potential reach of advertisements on Instagram in the country was around 21.35 million people in the same period.
Share of Instagram's advertising reach in the Philippines as of January 2024, by gender
Figures are based on the percentage of ad audience that Instagram reports as female or male. It may not represent unique individuals or match the total active users.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Share of Instagram's advertising reach in the Philippines as of January 2024, by gender [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1134375/philippines-advertising-audience-instagram-by-gender/
DataReportal, und We Are Social, und Meltwater. "Share of Instagram's advertising reach in the Philippines as of January 2024, by gender." Chart. February 21, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1134375/philippines-advertising-audience-instagram-by-gender/
DataReportal, We Are Social, Meltwater. (2024). Share of Instagram's advertising reach in the Philippines as of January 2024, by gender. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1134375/philippines-advertising-audience-instagram-by-gender/
DataReportal, and We Are Social, and Meltwater. "Share of Instagram's Advertising Reach in The Philippines as of January 2024, by Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1134375/philippines-advertising-audience-instagram-by-gender/
DataReportal & We Are Social & Meltwater, Share of Instagram's advertising reach in the Philippines as of January 2024, by gender Statista, https://www.statista.com/statistics/1134375/philippines-advertising-audience-instagram-by-gender/ (last visited January 05, 2025)
Share of Instagram's advertising reach in the Philippines as of January 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1134375/philippines-advertising-audience-instagram-by-gender/
