OMD Optimum Media had the highest media buying volume among advertising agencies in Russia in 2023, measuring at approximately 28.3 billion Russian rubles. It was followed by SberMarketing and Media Instinct with approximately 28.2 billion Russian rubles and 27.8 billion Russian rubles, respectively.
Leading advertising agencies and holdings in Russia in 2023, by media buying volume
(in million Russian rubles)
*AdIndex estimate that was not confirmed by the company.
The rating was based on the largest advertisers' placement of TV, radio, internet, print media, and outdoor advertising. A detailed methodology is provided on the web page of the source.
The figures show the agencies' billing without VAT.
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Adindex. (June 7, 2024). Leading advertising agencies and holdings in Russia in 2023, by media buying volume (in million Russian rubles) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1134360/advertising-agency-ranking-in-russia-by-media-buying/
Adindex. "Leading advertising agencies and holdings in Russia in 2023, by media buying volume (in million Russian rubles)." Chart. June 7, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1134360/advertising-agency-ranking-in-russia-by-media-buying/
Adindex. (2024). Leading advertising agencies and holdings in Russia in 2023, by media buying volume (in million Russian rubles). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1134360/advertising-agency-ranking-in-russia-by-media-buying/
Adindex. "Leading Advertising Agencies and Holdings in Russia in 2023, by Media Buying Volume (in Million Russian Rubles)." Statista, Statista Inc., 7 Jun 2024, https://www.statista.com/statistics/1134360/advertising-agency-ranking-in-russia-by-media-buying/
Adindex, Leading advertising agencies and holdings in Russia in 2023, by media buying volume (in million Russian rubles) Statista, https://www.statista.com/statistics/1134360/advertising-agency-ranking-in-russia-by-media-buying/ (last visited December 30, 2024)
Leading advertising agencies and holdings in Russia in 2023, by media buying volume (in million Russian rubles) [Graph], Adindex, June 7, 2024. [Online]. Available: https://www.statista.com/statistics/1134360/advertising-agency-ranking-in-russia-by-media-buying/