Consumer willingness to pay for eco-friendly products worldwide as of 2018

Published by
Emma Bedford,
Feb 1, 2023
This statistic depicts the results of a survey on consumer willingness to pay more money for eco-friendly products worldwide as of 2018, by generation. According to the survey, 61 percent of those aged between 22 to 35 claimed that they would pay more for eco-friendly products.

Share of consumers willing to pay more for eco-friendly products worldwide as of 2018, by generation

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Release date

October 2018

Region

Worldwide, United Kingdom, United States

Survey time period

Q2 2018

Number of respondents

111,899 respondents

Age group

16-64 years

Special properties

internet users from the U.S. and UK

Method of interview

Online survey

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