Key figures of the food delivery industry in Italy 2018

In 2018, over 15 thousand restaurants used various online platforms to deliver their food, generating 350 million euros in revenue. This was about ten percent of the entire value of the food delivery industry, which was estimated to be worth 3.2 billion euros. In 2019, the market share of digital food delivery in Italy increased already to 18 percent.

Which food delivery services do Italians use?

The most popular food delivery service in Italy in 2020 was Just Eat. More than half of the people who reported to having ordered food online, in fact, did so through this website. According to a survey, the following most-used services, Deliveroo and Glovo, were far behind in terms of popularity, being used by roughly one tenth of respondents.

Differences in online food delivery habits

A survey conducted in January 2020 suggested that men tended to order food more often than women. The survey also revealed geographical differences when it came to ordering food online, people in southern Italy ordered the most, whereas inhabitants from the Northeast ordered online far less.