As of March 2020, the e-commerce penetration rate for fast-moving consumer goods (FMCG) during COVID-19 in Singapore was overall higher than the time period before and after COVID-19. Moreover, a survey on the impact of COVID-19 on the online purchase behavior conducted in May 2020 found that 56 percent of its respondents claimed that they shopped more online during the pandemic.
Change in e-commerce penetration rate for fast-moving consumer goods (FMCG) due to COVID-19 in Singapore as of March 2020
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Nielsen. (May 21, 2020). Change in e-commerce penetration rate for fast-moving consumer goods (FMCG) due to COVID-19 in Singapore as of March 2020 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1134206/singapore-fmcg-e-commerce-penetration-rate-covid-19/
Nielsen. "Change in e-commerce penetration rate for fast-moving consumer goods (FMCG) due to COVID-19 in Singapore as of March 2020." Chart. May 21, 2020. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1134206/singapore-fmcg-e-commerce-penetration-rate-covid-19/
Nielsen. (2020). Change in e-commerce penetration rate for fast-moving consumer goods (FMCG) due to COVID-19 in Singapore as of March 2020. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1134206/singapore-fmcg-e-commerce-penetration-rate-covid-19/
Nielsen. "Change in E-commerce Penetration Rate for Fast-moving Consumer Goods (Fmcg) Due to Covid-19 in Singapore as of March 2020." Statista, Statista Inc., 21 May 2020, https://www.statista.com/statistics/1134206/singapore-fmcg-e-commerce-penetration-rate-covid-19/
Nielsen, Change in e-commerce penetration rate for fast-moving consumer goods (FMCG) due to COVID-19 in Singapore as of March 2020 Statista, https://www.statista.com/statistics/1134206/singapore-fmcg-e-commerce-penetration-rate-covid-19/ (last visited December 20, 2024)
Change in e-commerce penetration rate for fast-moving consumer goods (FMCG) due to COVID-19 in Singapore as of March 2020 [Graph], Nielsen, May 21, 2020. [Online]. Available: https://www.statista.com/statistics/1134206/singapore-fmcg-e-commerce-penetration-rate-covid-19/
