During a study analyzing the marketing technology landscape in North America, it was found that the responding industry professionals in the region said they spent 30 percent of their marketing budgets on martech, out of which 16 percent was devoted to in-house marketing technology.
Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type
Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'." Question: "What percentage of your overall marketing budget do you typically spend on marketing technology?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (October 28, 2019). Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts. "Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type." Chart. October 28, 2019. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts. (2019). Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts. "Share of Marketing Budgets Spent on Marketing Technology According to Industry Professionals in North America from 2017 to 2019, by Type." Statista, Statista Inc., 28 Oct 2019, https://www.statista.com/statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts, Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type Statista, https://www.statista.com/statistics/1134187/marketing-technology-budget-share-type-na/ (last visited December 24, 2024)
Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type [Graph], MarketingCharts, October 28, 2019. [Online]. Available: https://www.statista.com/statistics/1134187/marketing-technology-budget-share-type-na/
