During a study analyzing the global marketing technology landscape, it was estimated that the martech industry in North America and United Kingdom combined has grown from 34 billion U.S dollars in 2017 to nearly 66 billion dollars in 2019.
Marketing technology industry value in North America and United Kingdom from 2017 to 2019
(in billion U.S. dollars)
Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."
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Chief Martec. (October 14, 2019). Marketing technology industry value in North America and United Kingdom from 2017 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1134167/marketing-technology-market-size-nauk/
Chief Martec. "Marketing technology industry value in North America and United Kingdom from 2017 to 2019 (in billion U.S. dollars)." Chart. October 14, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1134167/marketing-technology-market-size-nauk/
Chief Martec. (2019). Marketing technology industry value in North America and United Kingdom from 2017 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1134167/marketing-technology-market-size-nauk/
Chief Martec. "Marketing Technology Industry Value in North America and United Kingdom from 2017 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Oct 2019, https://www.statista.com/statistics/1134167/marketing-technology-market-size-nauk/
Chief Martec, Marketing technology industry value in North America and United Kingdom from 2017 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1134167/marketing-technology-market-size-nauk/ (last visited December 22, 2024)
Marketing technology industry value in North America and United Kingdom from 2017 to 2019 (in billion U.S. dollars) [Graph], Chief Martec, October 14, 2019. [Online]. Available: https://www.statista.com/statistics/1134167/marketing-technology-market-size-nauk/
