Product categories most purchased online in Mexico 2023

Published by
Stephanie Chevalier,
Apr 24, 2024
For 62 percent of internet users surveyed in Mexico in 2023, fashion was the category most purchased online, followed by food delivery, with 55 percent of respondents expressing buying these items via e-commerce. That year, having products delivered to their homes was the main reason for Mexican consumers to shop online.

Product categories with the highest online purchase incidence in Mexico in 2023

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Sources

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Release date

March 2024

Region

Mexico

Survey time period

January 2024

Number of respondents

969 respondents

Age group

18 years and older

Special properties

among internet users that purchased something in the last 12 months

Method of interview

Online panel

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Statistics on " E-commerce in Mexico "

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Other statistics that may interest you E-commerce in Mexico

Overview

5

Online shoppers

4

Segments

4

Companies

6

Sites and apps

4

Purchasing behavior

6

E-commerce dates

5

Further related statistics

16

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Topics

E-commerce in Latin AmericaSocial commerce in Latin AmericaOnline marketplaces in Latin AmericaE-commerce in BrazilE-commerce in Mexico
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