According to the Taiwan internet survey, around 25 percent of respondents said they shopped on social media platforms because they were attracted by the description. In the meantime, about 23.7 percent said the cheap price on social platforms was the main reason for them to choose social commerce.
Leading reasons to shop on social media platforms among respondents in Taiwan in 2019
Characteristic
Share of respondents
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TWNIC. (December 22, 2019). Leading reasons to shop on social media platforms among respondents in Taiwan in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1134013/taiwan-reasons-for-shopping-on-social-media-platforms/
TWNIC. "Leading reasons to shop on social media platforms among respondents in Taiwan in 2019." Chart. December 22, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1134013/taiwan-reasons-for-shopping-on-social-media-platforms/
TWNIC. (2019). Leading reasons to shop on social media platforms among respondents in Taiwan in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1134013/taiwan-reasons-for-shopping-on-social-media-platforms/
TWNIC. "Leading Reasons to Shop on Social Media Platforms among Respondents in Taiwan in 2019." Statista, Statista Inc., 22 Dec 2019, https://www.statista.com/statistics/1134013/taiwan-reasons-for-shopping-on-social-media-platforms/
TWNIC, Leading reasons to shop on social media platforms among respondents in Taiwan in 2019 Statista, https://www.statista.com/statistics/1134013/taiwan-reasons-for-shopping-on-social-media-platforms/ (last visited July 22, 2024)
Leading reasons to shop on social media platforms among respondents in Taiwan in 2019 [Graph], TWNIC, December 22, 2019. [Online]. Available: https://www.statista.com/statistics/1134013/taiwan-reasons-for-shopping-on-social-media-platforms/