As of May 2020, the average conversion rate of Chinese influencers reached 11.1 percent, growing by three percentage points compared to January. Top-tier influencers in China could generate 1.2 million impressions per post on Douyin, also known as Tik Tok globally.
Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020
Influencers' conversion rate is measured by the percentage of the audience who open e-commerce platforms while viewing the content created by the influencers.
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QuestMobile. (July 16, 2020). Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1133927/china-average-conversion-rate-of-influencers/
QuestMobile. "Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020." Chart. July 16, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1133927/china-average-conversion-rate-of-influencers/
QuestMobile. (2020). Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1133927/china-average-conversion-rate-of-influencers/
QuestMobile. "Average Rate of Conversion of Chinese Influencers for Social Commerce in China in January and May 2020." Statista, Statista Inc., 16 Jul 2020, https://www.statista.com/statistics/1133927/china-average-conversion-rate-of-influencers/
QuestMobile, Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020 Statista, https://www.statista.com/statistics/1133927/china-average-conversion-rate-of-influencers/ (last visited December 30, 2024)
Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020 [Graph], QuestMobile, July 16, 2020. [Online]. Available: https://www.statista.com/statistics/1133927/china-average-conversion-rate-of-influencers/
