According to a survey carried out by AXON Marketing & Communications in 2018, email correspondence was the preferred online channel to receive additional medical information in Latin America in 2018, with 25 percent of respondents. The second most popular online channel for that purpose was WhatsApp, with 21 percent.
Preferred online channels for medical information in Latin America in 2018
survey carried out in Argentina, Colombia, Mexico, and Peru*
Method of interview
Face-to-face interview, online survey
Supplementary notes
* Respondents were representatives of healthcare associations and patients from all socioeconomic levels.
The source does not provide the exact number of respondents nor the date of data collection.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AXON Marketing & Communications. (July 13, 2020). Preferred online channels for medical information in Latin America in 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications. "Preferred online channels for medical information in Latin America in 2018." Chart. July 13, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications. (2020). Preferred online channels for medical information in Latin America in 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications. "Preferred Online Channels for Medical Information in Latin America in 2018." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications, Preferred online channels for medical information in Latin America in 2018 Statista, https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/ (last visited November 21, 2024)
Preferred online channels for medical information in Latin America in 2018 [Graph], AXON Marketing & Communications, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
