Consumer preferences for deep household cleaning in China 2019, by gender

Published by
Xin Ou,
Feb 23, 2024
According to a consumer survey released by Alfred Kärcher in 2019, about 57 percent of Chinese male respondents perceived deep cleaning as very important in their homes. In that survey, about 35 percent of male respondents said they used robotic assistants to clean home.

Consumer attitudes regarding deep household cleaning in China in 2019, by gender

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Release date

November 2019

Region

China

Survey time period

July to August 2019

Number of respondents

1,020 respondents

Age group

18-65 years

Special properties

519 males and 501 females

Method of interview

Online survey

Supplementary notes

Original survey question:
Traditional cleaning, whether it is sweeping or mopping, only removes surface stains. 'Deep cleaning' on the other hand aims to achieve hygienic cleanliness through vacuuming, floor cleaning, steam cleaning, and high-pressure washing. In your opinion, is "deep cleaning" necessary at home?

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