According to a survey carried out by AXON Marketing & Communications in 2018, around three out of ten users of healthcare services interviewed in Latin America considered positive news as an important factor to build trust within the sector. Direct communication channels were relevant elements for another 24 percent of respondents. The remaining 45 percent of Latin Americans surveyed regarded certifications, awards, distinctions or comments on social networks as important trust-building factors within the healthcare sector.
Elements that build trust within the healthcare sector in Latin America in 2018
survey carried out in Argentina, Colombia, Mexico, and Peru*
Method of interview
Face-to-face interview, online survey
Supplementary notes
* Respondents were representatives of healthcare associations and patients from all socioeconomic levels.
The source does not provide the exact number of respondents nor the date of data collection.
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AXON Marketing & Communications. (July 13, 2020). Elements that build trust within the healthcare sector in Latin America in 2018 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1133741/trust-building-factors-among-healthcare-users-latin-america/
AXON Marketing & Communications. "Elements that build trust within the healthcare sector in Latin America in 2018." Chart. July 13, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1133741/trust-building-factors-among-healthcare-users-latin-america/
AXON Marketing & Communications. (2020). Elements that build trust within the healthcare sector in Latin America in 2018. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1133741/trust-building-factors-among-healthcare-users-latin-america/
AXON Marketing & Communications. "Elements That Build Trust within The Healthcare Sector in Latin America in 2018." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1133741/trust-building-factors-among-healthcare-users-latin-america/
AXON Marketing & Communications, Elements that build trust within the healthcare sector in Latin America in 2018 Statista, https://www.statista.com/statistics/1133741/trust-building-factors-among-healthcare-users-latin-america/ (last visited November 23, 2024)
Elements that build trust within the healthcare sector in Latin America in 2018 [Graph], AXON Marketing & Communications, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1133741/trust-building-factors-among-healthcare-users-latin-america/
