During a September 2019 survey conducted among B2B marketing professionals worldwide, it was found that 43 percent of respondents said that they were already using an account-based marketing (ABM) as part of their strategy. ABM is based on a focused and joined approach to specific client accounts of marketing and sales departments which allows to see the entire customer journey and personalize their experience.
Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019
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Dun & Bradstreet. (October 17, 2019). Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1133631/b2b-abm-marketing-adoption-level-world/
Dun & Bradstreet. "Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019." Chart. October 17, 2019. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1133631/b2b-abm-marketing-adoption-level-world/
Dun & Bradstreet. (2019). Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1133631/b2b-abm-marketing-adoption-level-world/
Dun & Bradstreet. "Level of Adoption of Account-based Marketing (Abm) among B2b Marketers Worldwide as of September 2019." Statista, Statista Inc., 17 Oct 2019, https://www.statista.com/statistics/1133631/b2b-abm-marketing-adoption-level-world/
Dun & Bradstreet, Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019 Statista, https://www.statista.com/statistics/1133631/b2b-abm-marketing-adoption-level-world/ (last visited December 05, 2024)
Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019 [Graph], Dun & Bradstreet, October 17, 2019. [Online]. Available: https://www.statista.com/statistics/1133631/b2b-abm-marketing-adoption-level-world/
