During a September 2019 survey conducted among B2B marketing professionals worldwide, it was found that over 30 percent of respondents said that they were using campaign measurement and analytics tools as well as CRM technology with advanced features. Conversely, 40 percent of B2B marketers said they had no plans to use a demand-side platform (DSP) as part of their marketing stack.
Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dun & Bradstreet. (October 17, 2019). Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet. "Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019." Chart. October 17, 2019. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet. (2019). Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet. "Level of Adoption of Selected Marketing Technologies among B2b Marketers Worldwide as of September 2019." Statista, Statista Inc., 17 Oct 2019, https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet, Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019 Statista, https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/ (last visited December 05, 2024)
Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019 [Graph], Dun & Bradstreet, October 17, 2019. [Online]. Available: https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
