Latin America: influencers' impact on tourism purchases 2019, by product
The majority of consumers of tourism products and services in Latin America reported a high impact of social media influencers on their purchase decision, according to a 2019 survey carried out by Axon. For instance, eight out of ten respondents said that they were highly influenced by social media celebrities when choosing a tourism destination. Regarding hotels and airlines, 75 percent of Latin Americans surveyed also reported a high level of impact of influencers in their selection of those services. Moreover, 71 percent of respondents also acknowledged that they were influenced by an internet celebrity when deciding for a travel agency.
