In a survey among Hallyu tourists in South Korea, around 85.5 percent of respondents stated that they were more satisfied with their trip compared to their expectation. Tourists were least satisfied with communication. Hallyu translates to Korean Wave and refers to the success of South Korean popular culture outside the country's borders.
Overall satisfaction with their trip compared to expectations among tourists visiting due to the influence of popular culture in South Korea in 2019
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Korea Tourism Organization. (June 2, 2020). Overall satisfaction with their trip compared to expectations among tourists visiting due to the influence of popular culture in South Korea in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1133255/south-korea-satisfaction-with-trip-compared-to-expectations-among-korean-wave-tourists/
Korea Tourism Organization. "Overall satisfaction with their trip compared to expectations among tourists visiting due to the influence of popular culture in South Korea in 2019." Chart. June 2, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1133255/south-korea-satisfaction-with-trip-compared-to-expectations-among-korean-wave-tourists/
Korea Tourism Organization. (2020). Overall satisfaction with their trip compared to expectations among tourists visiting due to the influence of popular culture in South Korea in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1133255/south-korea-satisfaction-with-trip-compared-to-expectations-among-korean-wave-tourists/
Korea Tourism Organization. "Overall Satisfaction with Their Trip Compared to Expectations among Tourists Visiting Due to The Influence of Popular Culture in South Korea in 2019." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1133255/south-korea-satisfaction-with-trip-compared-to-expectations-among-korean-wave-tourists/
Korea Tourism Organization, Overall satisfaction with their trip compared to expectations among tourists visiting due to the influence of popular culture in South Korea in 2019 Statista, https://www.statista.com/statistics/1133255/south-korea-satisfaction-with-trip-compared-to-expectations-among-korean-wave-tourists/ (last visited July 22, 2024)
Overall satisfaction with their trip compared to expectations among tourists visiting due to the influence of popular culture in South Korea in 2019 [Graph], Korea Tourism Organization, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1133255/south-korea-satisfaction-with-trip-compared-to-expectations-among-korean-wave-tourists/