In February 2020, B2B marketers in the United States were asked what items were included in their marketing expenses. According to 84.7 percent of B2B product marketers social media was part of their marketing expenses at that time, and the same was true for 78.7 percent of B2B services marketers.
Leading items included in marketing expenses according to B2B CMOs in the United States as of February 2020
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The CMO Survey. (February 1, 2020). Leading items included in marketing expenses according to B2B CMOs in the United States as of February 2020 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1133240/marketing-expense-items-b2b-usa/
The CMO Survey. "Leading items included in marketing expenses according to B2B CMOs in the United States as of February 2020." Chart. February 1, 2020. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1133240/marketing-expense-items-b2b-usa/
The CMO Survey. (2020). Leading items included in marketing expenses according to B2B CMOs in the United States as of February 2020. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1133240/marketing-expense-items-b2b-usa/
The CMO Survey. "Leading Items Included in Marketing Expenses According to B2b Cmos in The United States as of February 2020." Statista, Statista Inc., 1 Feb 2020, https://www.statista.com/statistics/1133240/marketing-expense-items-b2b-usa/
The CMO Survey, Leading items included in marketing expenses according to B2B CMOs in the United States as of February 2020 Statista, https://www.statista.com/statistics/1133240/marketing-expense-items-b2b-usa/ (last visited December 05, 2024)
Leading items included in marketing expenses according to B2B CMOs in the United States as of February 2020 [Graph], The CMO Survey, February 1, 2020. [Online]. Available: https://www.statista.com/statistics/1133240/marketing-expense-items-b2b-usa/
