The FIFA World Cup is one of the most effective international marketing platforms, reaching millions of people in over 200 countries throughout the world. As a result, the media rights revenue that FIFA can generate from the tournament consistently reaches into the billions of U.S. dollars. In 2018, media rights revenue from the FIFA World Cup stood at a record three billion U.S. dollars.
Media rights revenue from the FIFA World Cup from 2002 to 2018
(in billion U.S. dollars)
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Revenue in billion U.S. dollars
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The source adds the following information: "Media rights income for all FIFA events in the cycle. The World Cup accounts for the vast majority of the value in each case."
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Nielsen. (June 11, 2018). Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen. "Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars)." Chart. June 11, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen. (2018). Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen. "Media Rights Revenue from The Fifa World Cup from 2002 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 11 Jun 2018, https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen, Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/ (last visited July 22, 2024)
Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars) [Graph], Nielsen, June 11, 2018. [Online]. Available: https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/