According to a survey from 2019, in all Nordic countires, people were not very familiar with the term "slow fashion". When asked if they had heard about the movement to buy less clothes for better quality, 70 percent of Danes, 69 percent of Norwegians, 61 percent of Swedes and 51 percent of Finns said no.
Have you ever heard about the term "slow fashion"?
Characteristic
Yes
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I do not know
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This question was phrased as follows: "Have you ever heard the term «Slow Fashion» a movement to buy less clothes for better quality? Please select one answer."
* The number of respondents was as follows:
Denmark n=1,054,
Finland n=1,047,
Sweden n=1,030,
Norway n=1,018
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YouGov. (January 16, 2020). Have you ever heard about the term "slow fashion"? [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1133156/knowledge-about-slow-fashion-in-the-nordic-countries/
YouGov. "Have you ever heard about the term "slow fashion"?." Chart. January 16, 2020. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1133156/knowledge-about-slow-fashion-in-the-nordic-countries/
YouGov. (2020). Have you ever heard about the term "slow fashion"?. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1133156/knowledge-about-slow-fashion-in-the-nordic-countries/
YouGov. "Have You Ever Heard about The Term "Slow Fashion"?." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1133156/knowledge-about-slow-fashion-in-the-nordic-countries/
YouGov, Have you ever heard about the term "slow fashion"? Statista, https://www.statista.com/statistics/1133156/knowledge-about-slow-fashion-in-the-nordic-countries/ (last visited July 05, 2024)
Have you ever heard about the term "slow fashion"? [Graph], YouGov, January 16, 2020. [Online]. Available: https://www.statista.com/statistics/1133156/knowledge-about-slow-fashion-in-the-nordic-countries/