A comparison of two surveys before and during the coronavirus outbreak found that Americans prefer cheaper, ad-supported video services over paid subscriptions, with 40 percent of respondents in the December 2019 to January 2020 survey expressing this preference. By May 2020, the share of respondents who felt this way increased by three percent, whilst the percentage of viewers that favored a larger subscription fee for an ad-free streaming service decreased from 38 to 35 percent.
Preferences for ad-supported streaming services before and after the coronavirus pandemic among consumers in the United States in 2020
*Ad-only: no monthly subscription fee, 12 minutes of ads per hour
**Some ads: US$6 a month subscription fee, 6 minutes of ads per hour
***No ads: US$12 a month subscription fee
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Deloitte Digital. (June 23, 2020). Preferences for ad-supported streaming services before and after the coronavirus pandemic among consumers in the United States in 2020 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1133091/corona-impact-subscribing-to-ad-supported-streaming-us/
Deloitte Digital. "Preferences for ad-supported streaming services before and after the coronavirus pandemic among consumers in the United States in 2020." Chart. June 23, 2020. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1133091/corona-impact-subscribing-to-ad-supported-streaming-us/
Deloitte Digital. (2020). Preferences for ad-supported streaming services before and after the coronavirus pandemic among consumers in the United States in 2020. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1133091/corona-impact-subscribing-to-ad-supported-streaming-us/
Deloitte Digital. "Preferences for Ad-supported Streaming Services before and after The Coronavirus Pandemic among Consumers in The United States in 2020." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1133091/corona-impact-subscribing-to-ad-supported-streaming-us/
Deloitte Digital, Preferences for ad-supported streaming services before and after the coronavirus pandemic among consumers in the United States in 2020 Statista, https://www.statista.com/statistics/1133091/corona-impact-subscribing-to-ad-supported-streaming-us/ (last visited January 10, 2025)
Preferences for ad-supported streaming services before and after the coronavirus pandemic among consumers in the United States in 2020 [Graph], Deloitte Digital, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/1133091/corona-impact-subscribing-to-ad-supported-streaming-us/
