Change in global B2B marketing spend due to COVID-19 in 2020
During a global study of B2B organizations conducted in April 2020, respondents from 11 countries were asked about their marketing spending plans in light of the outbreak of the coronavirus. According to the results, on average 62 percent of global B2B marketing spending was going to be reduced in response to the pandemic. United Kingdom and south Korea reacted with the largest severity among other countries, with 71 percent of B2B professionals planning to decrease their expenses on marketing at the time.
