As of May 2020, the penetration rate of Mobile Taobao, a shopping app developed by Alibaba, among senior Chinese online shoppers reached 42.3 percent. In the meantime, about 3.6 percent of senior shoppers were active users of the second-hand trading platform Idle Fish.
Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform
The penetration rate was calculated by the number of active users who used a specific e-commerce service divided by the total number of active e-commerce users.
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QuestMobile. (July 13, 2020). Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile. "Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform." Chart. July 13, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile. (2020). Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile. "Penetration Rate of Online Shopping Apps among Active Users above 50 Years Old in China as of May 2020, by Platform." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile, Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform Statista, https://www.statista.com/statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/ (last visited December 22, 2024)
Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform [Graph], QuestMobile, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
