A recent survey found that whether Americans prefer online or live TV for unplanned viewing is dependent on age, with 66 percent of those aged 18 to 24 years old opting for online video services when channel surfing, compared to just 36 percent of those aged 55 and older. Viewers from older generations were more inclined to pick live pay-TV, with 64 percent of the age group 55+ preferring the traditional option.
Preference between online video services and live pay TV for unplanned viewing in the United States as of August 2019, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (Altvil). (January 13, 2020). Preference between online video services and live pay TV for unplanned viewing in the United States as of August 2019, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1132814/preference-online-and-live-tv-us-by-age/
Various sources (Altvil). "Preference between online video services and live pay TV for unplanned viewing in the United States as of August 2019, by age group." Chart. January 13, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1132814/preference-online-and-live-tv-us-by-age/
Various sources (Altvil). (2020). Preference between online video services and live pay TV for unplanned viewing in the United States as of August 2019, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1132814/preference-online-and-live-tv-us-by-age/
Various sources (Altvil). "Preference between Online Video Services and Live Pay Tv for Unplanned Viewing in The United States as of August 2019, by Age Group." Statista, Statista Inc., 13 Jan 2020, https://www.statista.com/statistics/1132814/preference-online-and-live-tv-us-by-age/
Various sources (Altvil), Preference between online video services and live pay TV for unplanned viewing in the United States as of August 2019, by age group Statista, https://www.statista.com/statistics/1132814/preference-online-and-live-tv-us-by-age/ (last visited July 22, 2024)
Preference between online video services and live pay TV for unplanned viewing in the United States as of August 2019, by age group [Graph], Various sources (Altvil), January 13, 2020. [Online]. Available: https://www.statista.com/statistics/1132814/preference-online-and-live-tv-us-by-age/
