In 2019, in France, 95 percent of luxury professionals agreed that luxury brands would have to include extra services to keep justifying their high prices. On the other hand, 61 percent of them disagreed that brands should lower their prices because younger generations were not willing to pay the current price.
According to you, how are pricing policies of luxury companies going to evolve in the future?
Characteristic
Agree
Disagree
To justify their high prices, brands will have to include quality services to them
95%
5%
Clients are willing to keep paying more for luxury goods if they are experiencing something truly unique in stores
93%
7%
Younger generations (15-28 years) like luxury brands but will not pay the current price of luxury. Brands will have to lower their prices
39%
61%
Luxury has become too expensive. Brands will have to lower their prices
This question was phrased by the source as follows: "Which of the following statements is closest to your view [of luxury prices for the next years]?"
The source did not specify the age of the respondents.
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IFOP. (December 4, 2019). According to you, how are pricing policies of luxury companies going to evolve in the future? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1132804/opinion-luxury-professionals-prices-luxury-industry-france/
IFOP. "According to you, how are pricing policies of luxury companies going to evolve in the future?." Chart. December 4, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1132804/opinion-luxury-professionals-prices-luxury-industry-france/
IFOP. (2019). According to you, how are pricing policies of luxury companies going to evolve in the future?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1132804/opinion-luxury-professionals-prices-luxury-industry-france/
IFOP. "According to You, How Are Pricing Policies of Luxury Companies Going to Evolve in The Future?." Statista, Statista Inc., 4 Dec 2019, https://www.statista.com/statistics/1132804/opinion-luxury-professionals-prices-luxury-industry-france/
IFOP, According to you, how are pricing policies of luxury companies going to evolve in the future? Statista, https://www.statista.com/statistics/1132804/opinion-luxury-professionals-prices-luxury-industry-france/ (last visited July 22, 2024)
According to you, how are pricing policies of luxury companies going to evolve in the future? [Graph], IFOP, December 4, 2019. [Online]. Available: https://www.statista.com/statistics/1132804/opinion-luxury-professionals-prices-luxury-industry-france/
